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There are several players that you must influence in order to bring a sales effort to a successful conclusion. These are the product or service user, the actual buyer, and those that influence the purchase decision. Whether these are actually the same person or not, your chances of success are greatly improved by understanding their individual needs and perspectives

Are you ready to take your small business to the next to new heights? We're thrilled to invite you to anexclusive event for Small Business Owners @ Columbia University on June 4th @9am, we are bringing together industry experts and invaluable networking opportunities to fuel your entrepreneurial journey. Join SCORE NYC and the Harlem Community Development Corporation (HCDC) for an all-day conference filled with educational resources to help your business thrive.

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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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