Small businesses tend to take the lean approach to marketing. They don’t outsource it much, and they often underfund it. But you can beat your competitors, even if they have much larger marketing teams.
Almost half (47%) of all small business owners manage their own marketing, according to a 2016 report from LeadPages.To help small business owners create and send emails that customers can't ignore, here are six predictions that should steer your marketing efforts in 2018.
Publishing a business blog is an important part of any marketing strategy, but many businesses launch one, not realizing that maintaining it is just as critical. Here are reasons you might want to use that expertise to keep your business blog active.
Do you experience a little dip in enthusiasm around this time of year? So how can you re-establish momentum? Here are 5 creative ways to boost employee motivation and morale.
How to Survive and Thrive in Business: Ask The Expert Interview with Melinda Emerson, “SmallBizLady”
Being a business owner can be exhausting. You might have even started thinking, “Why did I start this business?” But don’t go there yet. Melinda Emerson, “SmallBizLady,” America’s #1 Small Business Expert, answered some questions recently about how she has thrived in busi-ness nearly 20 years.
In this SCORE webinar, CPA and tax consultant Micah Fraim will explain major changes to corporate taxes, adjustments to business deductions and credits, the expansion of some indiv Read more
What is a strengths-based company culture? No, it’s not sugarcoating everything and making employees feel good about themselves. It means recognizing each employee’s strengths and finding ways to use those strengths productively on the job.