Media and Communications

Roderick Hotchkiss Burnham

Current City: State College, PA

LOCAL AREA ADVERTISING SALES MANAGER: Comcast Spotlight, State College, Altoona, Huntingdon, Clearfield. October 2006 – December 2012

ADVERTISING SALES MANAGER & SALES TRAINER: CENTRE DAILY TIMES Newspaper, State College, PA. April 1999 – October 2006

GENERAL MANAGER: WMAJ/WBHV/WFGI Radio Stations, State College, PA. August 1995-March 1999

VICE-PRESIDENT/GENERAL MANAGER: WGET/WGTY Radio Stations, Gettysburg-York PA. February 1986-June 1994

REGIONAL OPERATIONS MANAGER: WARM/WSBA Radio Stations, York, PA and WARM/WMGS Radio Stations, Wilkes-Barre/Scranton PA.July 1977-January 1986

PROGRAM DIRECTOR/RADIO ANNOUNCER: WCHA/WCHM Radio Stations, Chambersburg, PA. June 1973-June 1977

NATIONAL/REGIONAL VOICE-OVER TALENT: Appearing in national, regional and local radio and TV commercials and industrial narrations. Winner of 11 “Addys”. Currently Free-Lance Voice Talent. See www.rodburnham.com 1969 - Present

ASSOCIATIONS/MEMBERSHIPS-CURRENT:

State College Rotary Club-Member

State College Presbyterian Church-Member

Free & Accepted Masons Lodge #700, State College

ASSOCIATIONS/MEMBERSHIPS-PAST:

State College Rotary Club-Member Board of Directors

Pennsylvania Centre Orchestra – Member Board of Directors/Vice President

Mt. Nittany Conservancy-Member Board of Directors

Centre County Convention & Visitor’s Bureau-Member Board of Directors

Pennsylvania Association of Broadcasters-Member Board of Directors

Mutual Broadcasting System/NBC Radio Advisory Board-Member

Central Radio Broadcasters Association-Founding Member

First Presbyterian Church, York PA-Deacon

Strand-Capitol Performing Arts Center, York PA-Member Board of Directors

Boy Scouts of America, York-Adams Council-Member Board of Directors

Central PA Health Education Center, York PA-Member Board of Directors

York Suburban School District, York PA-Director

Lafayette Club, York PA-Member

 

PERSONAL:

Place of Birth: NYC, December 1948

Hometown: Greenwich, CT

Resume

Education

Dickinson College, Carlisle PA, Bachelor of Arts (Studies in Dramatic Literature) 1973

Suffield Academy, Suffield CT, Secondary School Diploma 1967

The Brunswick School, Greenwich CT

Mary Beth Huffman

Current City: Carpentersville, IL

Expertise: Business Strategy, Advertising, Marketing, Media, Communications.

Resume

Education

Eastern Illinois University - M.S.

Eastern Illinois University - B.S.

 

 

I have a business that sells equestrian supplies both retail and online. I’d like to begin
using social media as a marketing tool, but I’m clueless as to how to begin. How do I go about 
developing a social media strategy?

 

About the Author

 

This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly 
70 current and former business executives available to provide free, confidential, one-on-one 
business mentoring and training workshops for area businesses. Call 603-666-7561 or visit 
merrimackvalley.score.org for information on mentoring, upcoming workshops and volunteer 

Ann Z Crane

Profession: Association of Proposal Management Professionals
Current City: Jefferson, MD

30 years of writing and managing proposals to DoD and the federal government. 20 years of systems engineering, software development, and engineering management. Member of Association of Proposal Management Professionals.

Resume

Education

B.S.E.E. and B.S. Psychology

Shenandoah Chefalo

Current City: Traverse City, MI

I spent 20+ years as a Law Office Administrator handling everything from Human Resources to Marketing, Advertising, Customer Service and running a service office. 

I have spent the last 4 years as a Business and Life Coach. Counseling, Consulting and Coaching businesses and business owners to reach their greatest achievements.  

Resume

Education

Michigan State University (BA) in Interdisciplinary Studies in Social Science, Human Resources

Coach U-Core Essentials Graduate (Life, Business and Executive Coaching)

Ask SCORE

Our four-year-old printing business is finally on solid footing. We’ve worked hard and 
been very fortunate, and now we’d like to begin giving something back to the community. What 
types of activities can you suggest?

 

About the Author

This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly 70 current and former business executives available to provide free, confidential, one-on-one business mentoring and training workshops for area businesses. Call 603-666-7561 or visit merrimackvalley.score.org for information on mentoring, upcoming workshops and volunteer opportunities. SCORE is a national, non-profit organization and a resource partner of the U. S. Small Business Administration.

Dennis Edens

Current City: Raleigh, NC
Chapter: Raleigh SCORE

 

Creative Print, LLC – Raleigh, NC, 2010 to Present

Business Manager (2010 to Present)

Responsible for all business functions, including pricing, marketing, sales, contracts, vendor negotiations and account management.

§  Developed and executed start-up business plan that achieved a six month payback.

§  Developed and executed a 2012 marketing plan that achieved greater than 35% increase over 2011 sales.

§  Evaluated, negotiated and executed equipment plan that increased throughput by 175%, while improving quality and decreasing overall monthly expenditures.

 

Alcatel-Lucent – Raleigh, NC, 1983 to 2010

International telecommunications equipment provider with over 77,000 employees located in 120 countries.

Business Operations Manager, Product Unit Business Office (2008 to 2010)

Managed product margin and margin improvement of the Fiber-to-the-User product generating more than $200 million in annual revenue. Defined, justified, and prioritized cost improvement (CI) projects. Created and maintained all product cost models and provided backup support for product master data.

§  Enhanced focus on cost improvement by creating and maintaining a direct margin spreadsheet that drew from multiple databases, enabling efficient prioritization and tracking of cost improvement efforts.

§  Identified and documented more than $18 million in first-year savings in a project tracking spreadsheet — initiatives projected to deliver an ROI of 1,125%.  

§  Identified and developed business case for $6 million in savings over 2 years (with a 4-month payback).

 

Senior Product Solutions Manager, Fiber-to-the-User (FTTU) Equipment (2007 to 2008)

Updated product roadmaps and communicated changes to customers and internal teams. Developed and implemented product phase-in/out strategies and provided input on product master data. Compiled customer / competition feedback for marketing plans. Managed customer communications and drove all maintenance release activities, defining all hardware / software changes. Led cross-functional project management team.  

§  Facilitated team initiatives that resulted in growing revenue 64% from 2007 to 2008 and attained first-ever #1 GPON market status for FTTU product, as cited by the Dell’Oro Group market research firm.

§  Established an electronic approval process for internal and external product bulletins that resulted in more accurate and timely communications.

 

Product Manager, Digital Subscriber Line Access Multiplexer (DSLAM) Equipment (1997 to 2007)

Maintained P&L responsibility for Alcatel 1000 and 7300 DSL products generating as much as $1.2 billion annually. Defined new product requirements, developed product plans, approved changes, set product pricing, and managed the product life cycle. Set development and production priorities, tracked the master project plan, and managed customer communications, including technical input / review of marketing and data sheet material. Coordinated materials for lab and field trials to support customer product approval.

§  Implemented product strategy that resulted in capturing more than 50% of the US DSL equipment market share (sales grew from $2.7 million to $905 million in 3 years), while winning the 2000 Governor’s New Product Award (1000 ADSL product) and Networld+Inerop “Best in Show” award (7300 product).

§  Worked directly with key customers to successfully gain product acceptance.

§  Acted as primary product manager for ISO9000/TL9000 audits, resulting in zero non-compliance findings.

 

Manager, Test Engineering (1990 to 1997)

Managed 30-employee test engineering department in the design, development, and support of the overall manufacturing test strategy for all design center products, which generated more than $120 million annually. Supervised the design, construction, and release of production test facilities and associated test software, including product burn-in. Organized and tracked the entire Raleigh operations’ $5+ million capital budget.

§  Developed a customer and continuous improvement focused team structure that maximized efficiencies — delivered more than $1.3 million in cost savings, reduced development schedules by more than 2 months, and decreased manufacturing test-related trouble reports to their all-time lowest level.

§  Volunteered as a continuous improvement team facilitator, leading teams in achieving ISO 9001 certification and winning the Pacific Bell Quality Partner Award and Bell Canada Award of Excellence.

 

Supervisor, Advanced Test Engineering (1988 to 1990)

Project Engineer, Advanced Test Engineering (1984 to 1987)

Coordinated, planned, and budgeted all pre-production test activities supporting all design center products.  Managed Operations’ $5 million capital budget. Defined new product test strategies, reviewed products for testability, and generated specifications for all test equipment. Evaluated and implemented new technologies and techniques to maintain manufacturing efficiencies and analyzed future equipment requirements.

§  Worked closely with R&D to develop and deliver the market’s first synchronous optical network (SONET) equipment, meeting a very aggressive delivery schedule.

§  Reduced test development costs by analyzing and modifying product designs to improve testability.

§  Enhanced manufacturing efficiency by creating an automated tool for projecting test yields.

§  Key member of team tasked with addressing surface mount technology requirements and implementation, including developing the surface mount technology design for testability guidelines.

§  Worked closely with R&D and coordinated all test efforts for the new OC-12 Optical Carrier product, allowing production shipment within 24 hours of system software release.

 

Manufacturing Test Engineer (1983 to 1984)

Responsible for all test support for assigned product lines.

§  Completed manufacturing test on a new fiber optic transmission system on schedule and within budget.

 

Delco Electronics (a division of General Motors) - Kokomo, IN (1979 to 1983)

Quality Engineer, Engine Control Products 

Delivered quality and reliability engineering support in a high-volume production environment.

Resume

Education

 

Masters of Science in Management (MBA equivalent), NC State University – Raleigh, NC (12/93)

Bachelor of Science in Electrical Engineering, University of Nebraska – Lincoln, NE (5/79)

Regina Carroll

Current City: Versailles , KY

Resume

Education

BS Communication : University of Kentucky

Russell Gieselman

Current City: Hamden, CT

Resume

Education
n/a

Lee Salzberger

Current City: Dallas, TX
Chapter: Dallas SCORE

                      “Ability X Motivation = Performance”

                                                                                                          

Lee R. Salzberger

                                                                                                                                Broadcast Consultant

                                                                                                                                News-Sales-Management

Adjunct Faculty

University of North Texas

 

 

LEE R. SALZBERGER

 

Expertise:         Sales; Advertising Sales; Change Management; Effective Business Writing; Electronic Traffic

                                                     Systems; Inventory Control; Sun Tsu (The Art of War)

 

Education:       University of Texas     Austin, Texas             Bachelor of Journalism, May 1964

University of Texas     Austin, Texas             Master of Arts, January 1967

 

Experience:     Jun. 1962-Sep. 1962   Richardson Echo        Reporter-Photographer (2x/pw newspaper)

Jun. 1964-Aug. 1964   WFAA-TV                   News Intern

Sep. 1964-Aug.1965   KNOW-AM                 Newscaster (part-time)

Sep. 1964-Aug.1965   KLRN-TV                    Cameraman, Director, Master Control                                                                                                            Operator, Newscaster (all part-time)                  

Sep. 1965-Jun. 1966   Univ. of Texas Graduate Teaching Assistant (part-time)

Feb. 1967-Jan. 1974   WFAA-TV                   Reporter, Photographer, Producer, City Editor,

Administrator, Acting News Director          

Feb. 1974-Oct. 1978   WFAA-TV                   Sales Account Executive

Nov. 1978-Sep. 1981  KFDM-TV                   General Sales Manager

Oct. 1981-Aug. 1987   A.H. Belo Corp.,          Dir. Exec. Development, Dir. Personnel, VP

 Broadcast Div.            Personnel, VP Programming & Research, VP                                                                                                              Administration                                    

                        Sep. 1987-Dec. 1987  KHOU-TV                    Acting Station Manager

Jan. 1988-Dec. 1991   KOTV-TV                   President and General Manager

Jan. 1992-Dec. 1995   WVEC-TV                  President and General Manager

Jan. 1996-Jan. 2002   A. H. Belo Corp. ,      Senior VP Administration, Senior VP  TV Group

                                     Broadcast Div.            Head

Feb. 2002-Aug. 2005  Belo Corp.                  Senior VP Administration  (Retired Aug. 2005)

Sep. 2005 – Present   Univ. of North Texas  Adjunct Faculty          RTVF 4420 (Programming

for Radio-Television-Cable), RTVF 4440 (Electronic

Media Advertising Sales), Co-coordinator Media Sales Institute (NABEF) @ UNT 2007-2013                                                             

Activities:         Oklahoma

CBS Television Station Affiliates Advisory Board, Dist. 10 (AR, OK, LA, TX) - Representative

Oklahoma Association of Broadcasters - President

Tulsa Broadcast Managers Association - President

Tulsa Television Manager of the Year, 1990, AWRT

 

Virginia

Governor's Alliance Against Drugs Committee - Member

Virginia Association of Broadcasters, Board of Directors - Member

Virginia Symphony, Board of Directors - Member

Norfolk State Univ., Dept. of Mass Comm. and Journalism, Advisory Board - Member

 

Texas (current)

Selective Service Board (Dallas County) – Member

Dallas Bar Association Fee Disputes Committee – Lay Member

Reading and Radio Resource, Dallas – Advisory Board of Directors

Morton H. Meyerson Symphony Hall, Dallas – Docent

Thomas Jefferson High School, Dallas – Ad Hoc Member Alumni Board

 

Leisure Activities:                    Walking, Gardening, Classical Music

 

Family:                                    Married; Two Children; Two Grandchildren

 

References:                             Furnished Upon Request

 

lsalzberger@sbcglobal.net                                                                                                                                             972-716-9887 (ofc)

65 Downs Lake Circle                                                                                                                                                    214-808-1556 (cell)

Dallas, TX 75230-1900                                                                                                                                                    

Resume

Education

see resume above (career summary)

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